Google Analytics 4 vs Yandex Metrica
Google Analytics is a very well-known system in the world for analyzing website performance. Yandex Metrica is also very popular in Russia. These systems have both the same and different possibilities.
Google Analytics 4 track events, for example, click to a button, view a dialog box, send a message. In addition, page view is event now. Yandex Metrica track different events too but page view is hit. Both systems use an asynchronous track code, the ability to set of goals, and many standard and custom reports.
However, Yandex Metrica has more standard reports than Google Analytics 4. Yandex Metrica has several groups of ones. There are sources, audience, content, technology, monitoring, e-commerce, and monetization. This system has more accurate data about demographics and keywords than Universal Analytics. Yandex Metrica has unique tools such as a click map, a scroll map, and session replay. The session replay is a powerful tool. Reports of enhance content analytics require special settings. You need to add markup on the site, for example, schema.org or Open Graph. Next, reports help you understand what content visitors like more and which sources lead to the most engagement.
Google Analytics 4 has a funnel exploration, a path exploration, a segment overlap. Also, this system can track organic video, knows more social networks, has more parameters for e-commerce, and more accurate cross-device tracking than Yandex Metrica. Google Analytics can be used with Google Tag Manager and Google Optimize.
If you use both web analytics systems, you get more tools for your work.